Gazelle Ultimate
In 2022 Gazelle released its new high-end electric bike the Gazelle Ultimate. With only 3 weeks remaining before deadline, we started on the project.
As the director I presented 2 different concepts, blending them into the commercial we see today.
The challenge: filming in the Netherlands in very different locations, while creating an International look and feel. Eventually, we succeeded with an amazing team, creating a range of assets for international use.
The Process
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The brief came in only a few weeks before the deadline. The goal was to create assets close to the brand Gazelle whilst feeling big and international.
Ideally creating an everyday story with a little twist. -
With overall production time being short, the concepts needed to match the production approach. As I went through creation, I was already thinking about the techniques to use.
I created a concept that tells the story of a spontaneous detour that literally ends up taking you further than you imagined.
The client eventually signed off on the concept with 1,5 weeks left on the clock.
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During one long day of filming, we captured all the shots.
Twice: With and without a helmet.
Eindhoven’s Strijp-S provided the modern-urban background for the city. Meanwhile “de Posbank” provided us with beautiful natural landscapes. Resulting in the international, diverse look we were after. -
Creative & Director
