With more than 15 years of experience across branded content, commercial production and creative development.

I’ve worked on hundreds of projects for national and international brands and agencies.

My career started on the hands-on side of filmmaking and gradually grew into a broader creative role, combining concept development, creative direction, content strategy and production.

Over the years I’ve worked with brands including Nike, Philips, Signify, TomTom, JDE, PwC and ABN AMRO, across very different formats, budgets and production scales.

What has stayed fairly consistent is the way I approach the work: understand the real challenge, find the right creative direction and work closely with the people involved to turn that into something clear, strong and achievable.