ASN BANK
DUURZAME KEUZES
ASN Bank in the Netherlands strives for sustainable and fair investment and consumption. The bank also provides its customers with information and sustainable alternatives to everyday products.
ASN and agency Born05 created an online series of articles called "Duurzame keuzes" (sustainable choices). The next step was to create awareness and traffic through social media.
Together with Born05, my team developed a strong format and youtube series.
The youtube videos ultimately speak more directly to the audience while creating traffic for the articles online.
By now, a second "season" is on its way.
The Process
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The assignment came through Born05, who already had worked on the articles.
The request was to help them turn these into videos. This called for a strong collaboration between all parties involved.
ASN would provide the initial products and facts, Born05 would provide the copy, and my team would turn this into a smooth, easy-to-watch miniseries. -
After a short brainstorming session, we decided my team would provide a format, outline of the show, set design, and suggested animations.
After finetuning the format, Borno5 could then continue working on the copy.
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After the copy and information were (almost) final, we went into production.
Presenter Maurice Lede connected to the project, and we filmed the first three videos as the pilot for the "show."
As a director, I kept tweaking and balancing the texts during filming to maintain a lighthearted and easy-to-watch approach. -
Concept and Format development, Director, Cinematographer
