Hoogvliet

Together with Born05, my team and I created several videos for Hoogvlied Supermarkten.

The videos highlight different moments in the year, like Easter and Christmas. Or the first time the Dutchies fire up their BBQs in the summer.

The concept revolves around our main character, always with a different persona.

He is a fun, energetic, and excited character that absolutely indulges in the moment.

The result: Lighthearted, comedic videos for use on Instagram, Youtube, and other social media.

The Process

Having produced a video with a different agency before, Born05 asked my team to continue and improve on previous productions.
Working with a great concept and cast meant we could focus on the details.
However, limited budget and time meant we needed to get creative.
The concept and storyline were roughly sketched by Born05.
In this case, this meant I could focus on the delivery of the humor. My goal was to make the videos high-paced and visually comedic.
I wrote the scripts, designed the set layouts, and created the visual style.
Working with our actor Duncan was a blast. We quickly understood the intent and delivery and developed a great character with him over time.
The videos only took one day to film, including pre-light.
These videos clearly show how a sense of humor can make a production lighter, more compact, and above all: Fun.
Director, Cinematographer